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Health-Tech DTC

Pulsetto

Pulsetto scaled high-volume creative testing across Meta while eliminating two days of manual work per week, all handled by a single media buyer.

Pulsetto case study cover

1,253

Meta ads launched in 45 days

146.2h

of manual work saved

“

It's helped us automate Post ID fully. No more manual steps, no more checking everything twice, it just works and saves us a lot of time when launching.

Matas Radvilavicius, Senior Media Buyer

Challenge

  • Manual Post ID handling and ad setup consumed over two days per week for one media buyer.
  • 150+ creatives per week needed strict naming, UTMs, and Post ID structure at scale.
  • Scaling winners from testing to BAU required repetitive copy-paste launch workflows.

Solution

  • Batch workflows and table mode replaced one-by-one setup for ad duplication and launch.
  • Google Drive uploads, structured naming defaults, and automatic Post ID launch eliminated manual steps.
  • Direct Slack support and rapid product feedback loops evolved the workflow to match Pulsetto's scaling methodology.

Outcomes

  • 1,253 ads launched in 45 days by a single media buyer.
  • 146.2 hours of manual Post ID handling and setup time reclaimed.
  • 82 batches processed in a single upload cycle with up to 246 creatives each.
Pulsetto case study visual 2Pulsetto case study visual 3Pulsetto case study visual 4Pulsetto case study visual 5

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Launch, manage, and learn from every ad in one workflow, across Meta and nine more channels.

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Product

  • Bulk Ad Launching
  • vs Meta Ads Manager
  • AdScan
  • Creative Reporting
  • Meta Partnership Ads
  • AppLovin Ads
  • TikTok Ads
  • Google Ads
  • Meta Ads
  • Snapchat Ads
  • Pinterest Ads
  • Reddit Ads
  • X Ads
  • LinkedIn Ads
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Features

  • Naming conventions
  • Enhancement control
  • Preview links
  • Creative grouping
  • UTM parameters
  • Sitelinks
  • Ad scheduling
  • Product extensions
  • Multi-advertiser ads
  • Reuse existing ads
  • Thumbnail change
  • Ad set copy
  • Campaign copy
  • Multi-text variations

Ad types

  • Image ads
  • Video ads
  • Carousel ads
  • Flexible ads
  • Post ID ads
  • Lead form ads
  • App promotion ads
  • Partnership ads
  • Partnership sender ads
  • Google Drive

Integrations

  • Google Drive
  • Dropbox
  • YouTube
  • Frame.io
  • Box
  • CanvaCanva
  • SharePointSharePoint
  • BrandfolderBrandfolder
  • BynderBynder
  • AIRAIR
  • PlaybookPlaybook
  • ShadeShade
  • IconikIconik

Tools

  • Meta Ad Preview Tool
  • AI Naming
  • First & Last Frame Extractor
  • Creative Calculator
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  • Google Sheets Plugin
  • Free Video Transcription
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