Football Subscription

Shirt in a Box

The football-first subscription brand centralised launches, standardised naming across markets, and scaled to 1,000+ ads a month without adding headcount.

5,881

Meta ads launched

686h

of setup time saved

249

ads in one batch

in-house buyers

AdManage was honestly the first tool that actually matched how our in-house team wanted to launch Meta at scale.
Rory McLaughlan, Founder and CEO, Shirt in a Box

Challenge

Expanding from a UK operation into a global sports apparel brand serving 150,000+ customers meant high-volume Meta launches across separate USA and WW accounts each week.
Five in-house media buyers were pushing creatives into Meta alongside TikTok, Google, and Snapchat, so one-by-one Ads Manager setup became the bottleneck.
Manual workflows made it hard to duplicate ad sets across markets, keep naming and UTMs consistent, and launch large creative batches in one clean pass.

Solution

AdManage became the central execution layer for Meta, giving five buyers one place to build, launch, and scale ad sets across USA and WW accounts.
In seconds, the team duplicates ad sets across accounts, applies structured naming and default UTMs, and pushes full creative batches without opening Ads Manager.
Gallery mode, table mode, copy templates, Post ID workflows, and Ad History keep relaunches and social proof intact while shared dashboards and Slack support keep buyers aligned.

Outcomes

5,881 ads launched across USA and WW accounts by the same five-person in-house team.
686 hours of manual setup redirected into creative testing and scaling winners.
249 ads shipped in a single batch with naming, UTMs, and defaults preserved at peak volume.

What changed

Seamless Meta launches across USA and WW from one shared workflow

Cleaner naming, default UTMs, and batch launches across every buyer

Stronger cross-market visibility with shared dashboards and structure

“AdManage completely changed how we launch Meta at scale. We now ship to two markets in a fraction of the time it used to take, without extra hires.”
Rory McLaughlan, Founder and CEO, Shirt in a Box

Ready to launch like this?

See how your team can ship Meta ads without the Ads Manager grind.

Book a demo

See more case studies

View all →

Hair Supplement DTC

BYVIDA

The German hair supplement brand centralised creative uploads, standardised naming and tracking, and scaled creator ads, without adding headcount.

Read case study →

Global Remittance

MoneyGram

The global remittance brand unified multi-platform ad launches across 8 markets, scaling multi-language creative testing inside one workspace.

Read case study →

Fintech

Cleo

Cleo turned fast-moving paid acquisition into a repeatable Meta testing engine, using AdManage.ai to launch more creative, keep structure clean, and remove manual setup drag.

Read case study →

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Football Subscription

Shirt in a Box

The football-first subscription brand centralised launches, standardised naming across markets, and scaled to 1,000+ ads a month without adding headcount.

5,881

Meta ads launched

686h

of setup time saved

249

ads in one batch

in-house buyers

AdManage was honestly the first tool that actually matched how our in-house team wanted to launch Meta at scale.
Rory McLaughlan, Founder and CEO, Shirt in a Box

Challenge

Expanding from a UK operation into a global sports apparel brand serving 150,000+ customers meant high-volume Meta launches across separate USA and WW accounts each week.
Five in-house media buyers were pushing creatives into Meta alongside TikTok, Google, and Snapchat, so one-by-one Ads Manager setup became the bottleneck.
Manual workflows made it hard to duplicate ad sets across markets, keep naming and UTMs consistent, and launch large creative batches in one clean pass.

Solution

AdManage became the central execution layer for Meta, giving five buyers one place to build, launch, and scale ad sets across USA and WW accounts.
In seconds, the team duplicates ad sets across accounts, applies structured naming and default UTMs, and pushes full creative batches without opening Ads Manager.
Gallery mode, table mode, copy templates, Post ID workflows, and Ad History keep relaunches and social proof intact while shared dashboards and Slack support keep buyers aligned.

Outcomes

5,881 ads launched across USA and WW accounts by the same five-person in-house team.
686 hours of manual setup redirected into creative testing and scaling winners.
249 ads shipped in a single batch with naming, UTMs, and defaults preserved at peak volume.

What changed

Seamless Meta launches across USA and WW from one shared workflow

Cleaner naming, default UTMs, and batch launches across every buyer

Stronger cross-market visibility with shared dashboards and structure

“AdManage completely changed how we launch Meta at scale. We now ship to two markets in a fraction of the time it used to take, without extra hires.”
Rory McLaughlan, Founder and CEO, Shirt in a Box

Ready to launch like this?

See how your team can ship Meta ads without the Ads Manager grind.

Book a demo

See more case studies

View all →

Hair Supplement DTC

BYVIDA

The German hair supplement brand centralised creative uploads, standardised naming and tracking, and scaled creator ads, without adding headcount.

Read case study →

Global Remittance

MoneyGram

The global remittance brand unified multi-platform ad launches across 8 markets, scaling multi-language creative testing inside one workspace.

Read case study →

Fintech

Cleo

Cleo turned fast-moving paid acquisition into a repeatable Meta testing engine, using AdManage.ai to launch more creative, keep structure clean, and remove manual setup drag.

Read case study →