Swap who leads
Creator-first puts the partner identity first. Advertiser-first puts the brand first. The preview shows the order before publish.
Partnership sender ads
Creator first or advertiser first. You choose the sender.
Partnership Ads can lead with the creator or with the brand. AdManage's sender swap sets that order on the launch, then publishes the collab without rebuilding it in Ads Manager.
partnership: 8 creator posts sender: creator-first (swapOrder on) override: 1 row advertiser-first for the brand cutdown
Most rows lead with the creator. One brand-cutdown row swaps the sender so the Page appears first.
Sender order
Who appears first is a launch setting
- Creator-first or advertiser-first
- Bulk partnership launches
- Same flow as standard Partnership Ads
What it does
The collab is the ad. The sender is the control.
Bulk, not one collab at a time
A creator batch can share the same partnership settings, then override sender order on a row that should lead with the brand.
Uses the Partnership Ads flow
Sender swap sits on the same launch as Partnership Ads. You are not maintaining a second collab tool.
Why this exists
Why sender order is not a later Ads Manager toggle
Who speaks first is the creative.
A creator-led collab and a brand-led collab are different ads. The client preview has to show the order you will publish.
Collabs already have enough steps.
If sender order is a post-launch edit, half the batch ships with the default. The swap belongs on the row.
How it runs
Pick the partner. Set the sender. Launch.
- 1
Choose the partnership
Select the creator identity and the brand identity.
- 2
Set sender order
Creator-first or advertiser-first. Preview both if the client has not decided.
- 3
Publish the batch
The collabs go out with the order you set, plus naming and UTMs.
FAQ
Partnership sender questions
What is a Partnership sender ad?
A Meta Partnership Ad with an explicit sender order. AdManage can lead with the creator or with the advertiser, instead of leaving the default identity first.
How do I launch creator-first Partnership Ads?
Turn sender swap on for the row or the batch. The preview shows the creator identity first, then publishes that order.
Can one ad in the batch use a different sender?
Yes. Set creator-first as the default, then switch a single row to advertiser-first when the brand should lead.
Is this different from standard Partnership Ads?
It is the same Partnership Ads flow, with sender order exposed. Use the Partnership Ads page for the broader collab workflow.