AdManagevsRevealbotThe Revealbot alternative built to launch, not just optimize.
Bïrch is the deeper rules engine for the ads you've already launched. AdManage is the more advanced way to launch them in the first place, on Meta and seven more channels, for one flat fee.
No card to start · 30-day money-back guarantee.
1,000,000+
ads launched / 30 days
8+1
channels · Bïrch: 4
£499/mo
flat · no spend %
AdManage50 ads · one batch · live
01 · The honest verdict
Two good tools. They fix two different bottlenecks.
If Bïrch already runs your live campaigns well, keep it. The real question is which problem is eating your week, the optimizing or the launching. Here's the one-line answer before any of the detail.
What decides your launch
AdManage
Bïrch
- Launch ads at scale, especially on Meta
The deeper launcher
Meta-only launcher inside the tool
- Channels in one launch
8 + Reddit
4 (automation)
- Rule-based optimization after launch
Solid (10 rules at £499)
The deeper engine
- Post boosting & server-side tracking
Not our surface
Bïrch & Bïrch Hub
- Public API for your own tooling
Documented + MCP
No public API
- Pricing as your spend grows
Flat, every tier
Rises with ad spend
- Years of public third-party reviews
Younger product
90+ reviews
The split is clean. Bïrch owns the work after ads go live. AdManage owns getting them live, on Meta and beyond, without a software bill that climbs with your media budget.
Choose Bïrch (Revealbot)
When your bottleneck is everything that happens after launch: rules that pause losers and scale winners, Slack alerts on CPA drift, post boosting, scheduled reports, and server-side tracking through Bïrch Hub.
It's the more mature rules-and-automation engine, and it has been since 2016. We won't pretend otherwise.
Choose AdManage
When your bottleneck is launching hundreds or thousands of ads correctly, especially on Meta where we go deepest, across eight channels, on a flat fee that never takes a percentage of your ad spend.
The more advanced Meta launcher of the two, with solid automation alongside. Among Meta launchers, only Smartly is bigger.
02 · Where Bïrch genuinely wins
Let's start with what Bïrch does better than us.
Any page that handwaves Bïrch as "an old Facebook rules tool" is lying to you, and you'd spot it. Revealbot was built as a rules engine in 2016, rebranded to Bïrch in 2024, and the engine is the real thing. If these are your problems, stay on Bïrch.
The deeper rules engine
The one place Bïrch goes deeper, and we'll happily say so.
Nested AND/OR conditions, metric comparisons, ranking, more than 20 actions, and checks as tight as every 15 minutes across Meta, Google, TikTok and Snapchat. If your team encodes "pause when spend > X and purchases = 0" or "raise budget 20% when ROAS > Y," you're running an operating system in there. Since the rebrand they've kept layering on: Smart Rules, AI-powered Highlights and a prompt-based Bïrch AI assistant now sit on top of the engine.
"Automated rules are a major time-saver and help optimize campaigns based on performance metrics, though it can be complex for people new to digital advertising." — Anna P., Marketing Manager · G2
Slack alerts that teams love. Scheduled reports and CPA-drift alerts land where the team already works. A repeated, genuine love point in their reviews.
Post boosting. Turn organic Facebook and Instagram winners into ads on conditions like impressions, engagement or keywords. Years of polish here, and not a surface we cover.
Bïrch Hub for tracking. A separate product for Meta first-party events and CAPI through the signals gateway. If pixel and signal quality is why you're buying, AdManage shouldn't be on your list.
A deep review history. 4.6 on G2, 4.6 from 73 reviews on Capterra, plus named case studies. If you want to read 90+ reviews before signing, Bïrch wins that cleanly. We're younger and our footprint shows it.
So this isn't a hit piece. Bïrch reports $2 billion in annual ad spend, 240 million automated actions a year and 15,000 connected ad accounts running through it. Treat it as a serious incumbent. The only question worth asking is whether it's the right tool for your bottleneck, and that's what the rest of this page is about.
03 · Where it matters most
On Meta launching, we're the more advanced tool.
Most paid-social teams care about Meta first, so this is the axis that decides the spend. Bïrch has a launcher, and a good one. But it's a feature inside their automation product. Launching at full Meta fidelity is the whole point of AdManage.
AdManageEvery Meta format, full fidelity
- Post-ID preservation
- Keep every like, comment and share when you relaunch or duplicate a winner, instead of resetting to zero.
- Every core format
- Carousel, collection, flexible ads, dark posts, lead-gen instant forms, catalog and Advantage+.
- Partnership & Spark ads
- Co-branded creator collabs with Basic, Standard or Enhanced attribution. Dynamic creative too.
- 40+ language splits
- Translate a launch into per-language ad sets, with naming, UTMs and tracking specs locked in.
The honest version, both ways: we'll never claim Bïrch can't launch ads. It can. But the deepest customer love in Bïrch reviews is for rules, alerts and reporting, and the launcher is the feature next to them. When launching at Meta depth is the job, AdManage is the more advanced tool. Different center of gravity.
04 · And it doesn't stop at Meta
Win Meta, then launch everywhere else in the same batch.
Bïrch automates four channels. AdManage launches to eight, with Reddit added in 2026. If your mix already includes Pinterest, Taboola, AppLovin or Reddit, that's a whole second tool you don't have to buy.
8+1
AdManage channels
4
Bïrch automation
AdManage launches to8 + Reddit
Meta
TikTok
Google Ads
Pinterest
Snapchat
AppLovin
Taboola
Reddit
Bïrch automates4 channels- Meta
- Google
- TikTok
- Snapchat
Pinterest, Taboola, AppLovin and Reddit aren't part of the Bïrch launch story. Each one is a second tool, a second login and a second invoice.
05 · The pricing story, without spin
One bill scales with your spend. The other doesn't.
This is the cleanest difference between the two tools, and the one most buyers actually want answered. Here it is, both sides, no spin.
Essential
Solo£99/mo
Solo, Meta, priced to start. The £99 entry is Meta-only; automation rules live at In-house and up.
In-house
Most popular£499/mo
5 accounts, 8 channels, 10 automation rules. The same line item next quarter at double the media budget.
Agency
Agencies£999/mo
10 accounts, unlimited automation rules.
Enterprise
Custom
Custom, contact for price.
Bïrch is priced on your ad spend; AdManage isn't
Bïrch: priced on total ad spend
Pricing follows total monthly ad spend across every connected account, not just the spend Bïrch touches. $49 Essential and $99 Pro only at the $10,000 spend tier; both climb from there, and Essential isn't offered at all past the $150k tier ($499/mo). Go over the cap on a monthly plan and overage is billed on the spend above it; to be fair, annual plans (20% off) waive overages entirely.
Rises with ad spend
AdManage: one flat fee, no spend %
Priced on ad accounts, never a cut of your spend. The £499 In-house tier is the same line item next quarter at double the media budget. Our pricing page says it plainly: no percentage of ad spend.
Flat at any volume
Where the lines cross
Bïrch Pro next to AdManage In-house (£499, roughly $625): $99/mo at $10k, $249 at $30k, $499 at $75k, $799 at $150k, $1,299 at $300k, $1,799 at $500k. Past $500k the Pro tier disappears from their pricing page and it's a custom Enterprise conversation. AdManage stays ~$625 the whole way.
Above $150k, flat wins
"During the billing period, the connected ad accounts spent over $51,000 while the plan limit was $10,000, triggering $516.30 in overage charges." — Bïrch's own reply to a customer on Trustpilot. In fairness, that's the monthly-billing policy; their annual plans waive overages. We won't claim AdManage is cheaper everywhere. Below roughly $30k in spend, and if rules are all you need, Bïrch is cheaper. Don't switch for the price. Above $150k, the flat fee is the easier number to forecast, and it doesn't move when your spend doubles. (GBP to USD is illustrative; check the live pages.)
06 · Why teams move the launch side over
Five things you get here that Bïrch wasn't built around.
Your spreadsheet becomes the launcher
A real Sheets add-on: launch drafts, column mapping, single, multi and carousel rows, UTMs, up to five copy variations. Bïrch uses Sheets to feed rules. Different job.
Post-IDs that carry social proof
Preserve likes, comments and shares across launched and duplicated ads, including Spark Ads, so the ads you scale most start with their engagement intact.
A public API, and MCP for Claude
Documented endpoints with rate limits, plus Zapier, Make, a Notion webhook and MCP. Bïrch's help center says directly it has no public API.
Naming & UTMs come out clean
{{variable}} templates plus an Audit Names tool that finds and fixes drift across accounts before it ships.
Keep your whole media stack
Drive, Dropbox, Frame.io, Box, Canva, SharePoint, Figma, AIR and more feed the launcher directly. Bïrch's media workflow is Drive-centric.
Automation still rides along
Visual node workflows pause losers and scale winners: 10 rules with unlimited runs on In-house, unlimited on Agency. Not the deeper engine Bïrch is, and we say so, but it's there when you need it.
07 · Feature by feature
The full board, including the rows Bïrch wins.
Optimization rows go to Bïrch. Launch and breadth rows go to AdManage. Read it honestly and pick the side with more of your rows.
| Capability | Bïrch | AdManage |
|---|---|---|
| Optimization after launch | ||
| Rule-based automation engine | The deeper engine | Visual workflows, 10 rules at £499 |
| Slack alerts & scheduled reports | Mature, much loved | Notification settings |
| Post boosting (organic to paid) | Distinctive strength | Not a surface |
| Server-side tracking / Meta CAPI | Bïrch Hub | Not the comparison point |
| Launch operations | ||
| Meta launch depth | Meta-only Launcher (Pro): 50 ads/ad set, 5 text variations | Post-ID, flexible, partnership, catalog |
| Channels in one launch | 4 (automation) | 8 + Reddit |
| Google Sheets launch pipeline | Feeds rules & metrics | Sheets-to-ads add-on |
| Naming, UTM & audit governance | Light | Templates + Audit Names |
| 40+ language ad-set splits | Not part of the launcher | Per-language ad sets |
| Integrations & commercials | ||
| Public API · Zapier · Make · MCP | No public API | Documented + rate limits |
| Creative-ops media sources | Drive-centric | Frame.io, Box, Canva, Figma + more |
| Pricing model | Pro $99–$1,799/mo, tied to ad spend | Flat GBP, no spend % |
| Public third-party reviews | 4.6 on G2 & Capterra (90+ reviews) | Younger, thinner footprint |
08 · You don't have to choose
Most teams keep Bïrch and add AdManage.
- Bulk launching from sheets and Drive
- AdManage
- Naming, UTMs and post-ID, locked
- AdManage
- Previews, drafts, shipping variants
- AdManage
- Pair AdManage launch with Bïrch rules
- AdManage
- Slack alerts when CPA drifts (Bïrch)
- AdManage
- Post boosting and CAPI through Hub (Bïrch)
- AdManage
A parallel week, not a cold cutover
Moving the launch side over, in order
Your Bïrch rules run against the ad accounts, not the tool that launched the ads. Keep them. Only the launch workflows move.
- 1
Split your workflows. Optimization stays in Bïrch; launching moves to AdManage.
- 2
Rebuild templates. Naming, UTMs, CTAs, copy variations and tracking specs as AdManage templates.
- 3
Connect sources. Drive, Frame.io, Box, Figma and your sheet, mapped once.
- 4
Run a parallel week. One account, both tools, then confirm post-IDs and naming before you scale.
Questions, answered straight
Is Revealbot really called Bïrch now?
Yes. The same NYC team rebranded Revealbot to Bïrch in October 2024: same platform, same core capabilities, new name and a wider product surface. As of 2026, revealbot.com redirects straight to bir.ch and the G2 listing is "Bïrch (ex. Revealbot)". "Revealbot alternative" and "Bïrch alternative" point at the same tool, so this page answers both.
Is AdManage a full Bïrch replacement?
No, and we won't pretend otherwise. AdManage is the stronger launch and creative-ops product. Bïrch is the stronger rules, alerting, post-boosting and server-side-tracking product. Many teams keep Bïrch for the optimization layer and bring AdManage in for the launch layer.
Does AdManage charge based on ad spend?
No. Plans are flat monthly fees capped by ad-account count, never a percentage of spend. £99 Essential is the solo entry, £499 In-house is the most popular tier with 5 accounts and 10 automation rules, £999 Agency adds unlimited rules. The practical difference: Bïrch's bill rises as your media budget grows; the £499 baseline stays £499 whether you run £50k or £1M.
Is AdManage cheaper than Bïrch?
Not always. At low spend Bïrch is cheaper: $49 Essential or $99 Pro at the $10k tier sits below £99 Essential. If your spend is under roughly $30k and you mostly want rules, don't switch for the price. AdManage gets more compelling as spend rises, because the fee is fixed. At $300k of monthly spend, Bïrch Pro is $1,299 and AdManage Agency is £999, and ours doesn't move as you spend more.
Can Bïrch launch ads, or only optimize them?
It can launch. Bïrch has a Meta-only launcher on the Pro plan (up to 50 ads per ad set, up to 5 variations of primary text, headlines and descriptions, with existing-post support) and a Drive-to-Meta/TikTok/Snapchat media workflow called Stage. The honest framing is narrower: launching is a feature inside Bïrch's automation product, and the launcher itself creates campaigns on Meta only. AdManage is built around launch ops as the core workflow, at more Meta depth and across more channels.
What's the difference between Bïrch Essential and Pro?
Essential ($49/mo at the $10k spend tier) covers post boosting, reports, the activity page and Slack alerts. The things most buyers come for — automated rules, the Launcher, custom metrics, the audience builder and the Google Sheets integration — live on Pro ($99/mo at $10k). Essential also tops out at the $150k spend tier ($499/mo); above that, Pro or Enterprise are the only options. If you're comparing Bïrch to a launch tool, Pro is the plan to price against.
Does Bïrch offer a free trial or an annual discount?
Yes to both. Every Bïrch plan has a 14-day free trial with no card required. Paying annually gets 12 months for the price of 10 (about 20% off), and annual plans waive overage charges entirely — overages only bite on monthly billing when connected accounts spend past the plan's cap. AdManage doesn't need an overage policy at all: the fee never reads your spend.
Will my Bïrch rules survive if I switch the launch side?
Yes. Your Bïrch rules run against the ad accounts themselves. If AdManage launches the ads and they go live on Meta, Bïrch sees the same campaigns, ad sets and ads it would have seen from native Ads Manager. The rules keep working.
Does AdManage have a public API?
Yes: documented endpoints with rate limits, plus Zapier, Make, a Notion webhook and MCP for Claude and Perplexity. Bïrch's help center says directly that it does not currently have a public API, so if you're wiring launches into internal tooling, that's a clean difference.
How hard is it to migrate?
For the launch side only, usually a one-to-two-week parallel run. Split your Bïrch workflows into optimization (stays) and launch (moves), rebuild launch templates in AdManage, connect your creative sources, map your sheet, then run one account in parallel before you retire the duplicate launch workflows.
What is Revealbot used for?
Revealbot — now Bïrch — is an automation engine for ads that are already live: rules that pause losers, scale winners, and rebalance budgets on schedules, plus reporting. Launching is secondary; it doesn't approach a dedicated launcher's depth, which is why teams pair it with (or replace it with) AdManage for the launch side.
Is Revealbot worth the money?
If your bottleneck is post-launch optimization and your spend justifies spend-based pricing, Bïrch's rules engine is genuinely deep. If your bottleneck is getting ads live — at volume, across channels, with clean naming and post-IDs — a launcher with built-in automation rules like AdManage covers both jobs for a flat fee.
Is Revealbot only for Facebook ads?
No. Bïrch automates around four channels, including Meta, Google and Snapchat. But it automates what's live rather than launching at depth, and it doesn't cover Pinterest, Taboola, AppLovin or Reddit — four of the eight channels AdManage launches into directly.
See 100 ads go live in 60 seconds.
If launching is the part of your week that's slow, this isn't a close call. Run the bulk launcher on a real ad account and watch it happen. Keep Bïrch for the optimization side, the two fights are different.
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Revealbot and Bïrch are trademarks of their respective owner.