AdManagevsKoastBoth launch Meta. We launch it deeper.
Koast is a fast, well-liked Meta media-buying co-pilot. AdManage is the more advanced Meta launcher, with the post-ID, catalog and Partnership-ad depth high-volume teams hit the edges of. Then it takes that same launch across eight channels Koast doesn't touch.
No card to start · 30-day money-back guarantee.
1,000,000+
ads launched / 30 days
8+1
channels · Koast: Meta only
£99/mo
to start, no spend %
AdManage50 ads · Meta + TikTok · 2.1s
01 · The 60-second verdict
If you got here, you already know Koast is good. So here's the honest call.
Koast is a real product with real fans. We're not going to pretend otherwise. There are two questions a Meta team needs answered, and most comparison pages skip the first one: on Meta itself, which tool launches deeper? And does Meta-only still fit how you launch?
What decides your launch
AdManage
Koast
- Meta launch depth
Catalogs, Partnership, Dynamic Creative
Strong core formats
- Channels beyond Meta
8 channels + Reddit
Meta only, by their docs
- Google Sheets launcher
Marketplace add-on, push to launch
Drive import of creatives only
- Public API · Zapier · Make · MCP
Documented, with rate limits
No public API surface
- AI copy & offer setup
Built in, plus 40-language translation
Offers system, granular controls
- Cheapest 10-account Meta tier
£999 Agency, eight channels in
$199/mo · $149 annual, lower on sticker
The honest split: Koast wins on entry price and AI copy. AdManage wins the two axes that decide most spend, Meta depth and channel reach, plus the ops layer around them. The rest of this page shows the receipts for both.
Pick Koast if
Your whole operation lives inside Meta, and you want the cheapest 10-account agency tier going.
Your day-to-day pain is angling and writing Meta copy, where Koast's Offers and copy controls shine.
You want a focused media-buyer co-pilot for one team, not a broader ad-ops platform.
Pick AdManage if
You want the deeper Meta launcher: post-ID across launches, catalogs, Partnership Ads, Dynamic Creative, tracking specs.
You launch beyond Meta: TikTok, Google, Snap, Pinterest, AppLovin, Taboola, Reddit, in one batch.
You build ads in Google Sheets, pull from Frame.io or Canva, or script launches over a public API and MCP.
02 · The Meta-vs-Meta fight
Settle the round most pages skip: on Meta itself, who launches deeper?
Both tools live on Meta, so this is a fair head-to-head. Koast covers the core formats well. AdManage carries the full surface a high-volume Meta team runs into. Only Smartly clears more.
AdManageEvery Meta format, full fidelity- Post-ID, every launch
- Keep likes, comments and shares across launched and duplicated ads, as a first-class field in the launch flow.
- Catalogs & product sets
- Advantage+ catalog and shop catalogs with product sets, plus collection and carousel ads.
- Partnership Ads
- Co-branded creator ads on Facebook and Instagram, with selectable attribution modes.
- Dynamic Creative + tracking
- Dynamic Creative, up to 5 copy variations, lead-gen forms and pixel, app and offline tracking specs.
The Meta detail that matters: Koast supports existing post IDs, but its own docs say that isn't available inside Launchpad, so you drop back to its Batch (Home) view to keep social proof. On AdManage, post ID is a field in every launch path, including per row in Google Sheets across hundreds of ads. On the winners you relaunch most, that's the difference between starting at zero and starting at 10,000 likes.
03 · The line in the sand
If your media plan names anything but Meta, this is the deciding factor.
We won't put words in Koast's mouth. Their own help center does it for us: "At this time, we do not integrate with Google, X, Snapchat or TikTok." Google is creative import only, and their stated plan is to master Meta first and expand later. AdManage launches all of them in one batch, today.
8+1
AdManage channels
1
Koast (Meta)
AdManage launches to8 + Reddit
Meta
TikTok
Google Ads
Pinterest
Snapchat
AppLovin
Taboola
Reddit
Koast launches toMeta, and that's the line- Meta
- No Google, TikTok, Snapchat, X, Pinterest, AppLovin, Taboola or Reddit launching
Koast does multi-account launching, which means several Meta ad accounts at once, not several platforms. For a Meta-only team that's plenty. The day TikTok or Google joins your plan, it's a second tool.
04 · Where Koast genuinely wins
Four places we'd send a buyer to Koast, and mean it.
Not a courtesy nod. If your situation matches one of these, Koast is the better buy, and we'd rather you know that now than churn off us in a month.
Where Koast wins
The honest concession, with their real pricing screen.
Cheapest 10-account Meta tier. Koast's 10-account tier is $199/month billed monthly, and drops to $149/month on annual, their 25%-off Agency price, with unlimited publishing and 5-minute automations. For a Meta-only team inside that ceiling, either figure beats our £999 Agency on sticker. No spin: it's cheaper.
AI copy and Offers up front. Koast grew out of AdCopy.ai, the founders' copywriting tool, and it shows: copy controls for type, purpose, language, emoji, a creativity amplifier, and an Offers system that anchors each generation to a URL and audience. If the bottleneck is angling Meta copy, that surface is more focused than ours.
Tight media-buyer permissions. A clean admin-versus-media-buyer split, buyers scoped to selected brands, OTP invites, and launching without direct Business Manager access. We have workspaces and roles too, but agency hierarchy is more central to Koast's identity.
A louder onboarding promise. Koast says new customers launch their first ads within an hour and are fully operational within 24, with a free onboarding session and VIP support on the annual plan, and a dedicated success manager on Enterprise. If onboarding speed is the thing you weigh most, their published promise is louder than ours.
05 · Where teams outgrow Koast
Six thresholds where Koast stops fitting, and AdManage was built to take over.
These aren't knocks on Koast. They're the lines a Meta team crosses as volume, channels and tooling grow.
Your spreadsheet becomes the launch console
Build ads in a Sheet, columns for copy, headlines, UTMs, media URLs, post IDs and 5 variations, then push the batch to any channel. Koast's Google tie is creative import, not a Sheets launcher.
Keep the media stack you already use
Pull straight from Frame.io, Canva, Box, SharePoint, Brandfolder, Figma and more. Koast imports from Drive, Dropbox and local files.
Script launches, or let Claude do it
A documented public API with bearer auth, org-scoped keys and rate limits, plus Zapier, Make, Notion and MCP for Claude and Perplexity. Koast has no public API surface to build on.
Naming & UTMs come out clean, every time
{{variable}} templates plus an Audit Names tool that finds and bulk-renames drift across every account, on Meta, TikTok, Google, Pinterest, Snap and AppLovin.
Automation past stop-loss
Koast's rules pause and adjust budgets on spend, cost-per-result and ROAS. Useful. AdManage adds triggers on Drive files, Sheet changes and performance, with actions that create ads, write back to Sheets and scale winners.
Read the room on your ads
Comments intelligence across Facebook and Instagram: sentiment, themes, reply, hide and AI responses, so social proof on your winners stays healthy as you scale.
Automation, side by side
Both automation engines, in their own screens.
To be fair to Koast: don't believe any page that says it has no automation. It has real pause and budget rules that run as often as every five minutes. The accurate framing is breadth, Koast's rules react to performance; AdManage's also build, branch and write back to your data.
Automation rules
Triggers, conditions and actions versus pause-and-budget rules.
AdManage rulesTriggers, conditions, actions
AdManage rules read your Drive, your Sheets and live performance, then build ads, shift budgets, pause and write results back. Koast's run conditions on spend, cost-per-result and purchase ROAS at cadences from every five minutes up to daily; per their docs, the pause action lands at campaign level rather than ad set or ad.
06 · Feature by feature
The whole board, with nothing hidden.
Where Koast wins, we say Koast. Where both ship a thing, we say both. The rest is launch ops, and that's our ground.
| Capability | Koast | AdManage |
|---|---|---|
| Meta launch depth | ||
| Meta bulk launching | Launchpad + batch flow | Batch, table mode, Sheets push |
| Catalogs, collection & flexible ads | Core image, video, carousel, lead gen | Advantage+ catalog, product sets |
| Partnership / branded-content ads | Not in public docs | FB + IG, attribution modes |
| Dynamic Creative & tracking specs | Advantage+ creative toggles | Dynamic Creative, pixel/app/offline |
| Post-ID / social proof | Supported, but not inside Launchpad | First-class field, every launch path |
| Channels & pipelines | ||
| Channels launched | Meta only | Meta, TikTok, Google, Snap, Pinterest, AppLovin, Taboola, Reddit |
| Google Sheets launch pipeline | Creative import only | Marketplace add-on, column mapping |
| Media sources | Drive, Dropbox, local | Drive, Dropbox, Frame.io, Canva, Box, SharePoint, Figma + more |
| Public API · Zapier · Make · MCP | No public API | Documented, with rate limits |
| Workflow & team | ||
| AI copy & offers | Offers system, granular controls | Built in + 40-language translation |
| Automation rules | Pause & budget rules, 5-min runs | Triggers, actions, write to Sheets |
| Naming & audit governance | Naming templates, dynamic variables | Templates + bulk audit & rename |
| Agency / media-buyer permissions | Admin / buyer split, brand scoping | Orgs, teams, workspaces, roles |
| Comments intelligence | Not the focus | FB + IG sentiment, reply, hide |
| Pricing | ||
| Pricing model | Flat USD on ad accounts, no spend % | Flat GBP on ad accounts, no spend % |
| Entry & 10-account price | $199/mo monthly · $149/mo annual (10 accounts) | £99 solo · £999 Agency (10 accounts) |
07 · Pricing
What each one costs, and the honest sticker read.
Priced on ad accounts, not a cut of spend. Start solo at £99, land on £499 In-house where automations and the full stack kick in, scale to £999 Agency.
Essential
Solo£99/mo
One Meta ad account, full Meta launching, Drive + Dropbox. A competitive solo start, add accounts as you grow.
In-house
Most popular£499/mo
Brands and teams. 5 accounts, 8 channels, Sheets, MCP, 10 automation rules, 2,500 AI credits. The full stack starts here.
Agency
Agencies£999/mo
10 accounts, 8 channels, unlimited automation rules and runs, 5,000 AI credits.
Enterprise
Custom
8 channels, all integrations, MCP, unlimited rules and runs, 10,000 AI credits.
The honest sticker read
When Koast is the cheaper buy
For a Meta-only team under 10 ad accounts, Koast at $199/month, or $149/month on annual, is below £999 Agency at any exchange rate. If you don't need TikTok, Google, Snap, Pinterest, AppLovin, Taboola or Reddit, and Sheets or Frame.io aren't part of your day, take the saved money. We'd make the same call.
Meta-only, price-led
When AdManage is the cheaper buy
The moment a second platform joins your plan, the math flips, not because we marked anything up, but because £499 In-house and £999 Agency already include eight channels, Sheets, MCP and broad automation. If consolidating across channels saves more than the price delta, AdManage is cheaper in total.
One bill, every channel
So don't let anyone tell you AdManage is “cheaper than Koast” on sticker, for a Meta-only buyer it isn't. Koast's current card reads Growth at $199/mo billed monthly or Agency at $149/mo on annual with 10 ad accounts free, a 5-day trial on monthly only, and no percentage of spend; older $49–$79 tiers still float around third-party listings, so check the live page. With AdManage you're paying for launch depth and channel reach, on a flat price that doesn't climb with your spend.
08 · Proof, both ways
Real voices, on both sides. No invented quotes.
Koast has genuine fans, mostly for speed and support. One honest caveat: as a 2024-founded product its praise lives mostly on koast.ai itself — it lists on G2, but we found no Trustpilot page, and its Product Hunt launches had no written reviews as of mid-2026. We'll show you their wall anyway, next to who runs AdManage at volume.
What AdManage teams get
Run by performance marketers at Reading.com, Obvi, Wonderbly, EllaOla and Pure Pet Food, with a public changelog shipping new launch features every month.
What Koast fans say
We now have the ability to launch hundreds of ads in minutes instead of hours.
Must have for any agency that supports multiple ad accounts and wants to spend less time in ads manager.
Absolute no brainer tool for anyone buying ads. Anthony and his team keep launching more and more features.
The proof that decides it isn't a star count. It's a clean batch going live, on Meta and beyond, on your campaign. Run both tools on your next launch and keep the one that ships faster across the channels you actually need.
09 · Find yourself
Who lands where
- Launching beyond Meta
- AdManage
- Spreadsheet-driven launches
- AdManage
- Catalogs, Partnership Ads, post-ID at scale
- AdManage
- Building internal tools on an API or MCP
- AdManage
One launch cycle, not a quarter
Switching from Koast, in order
There's no auto-importer either way, so plan one cycle of parallel running. This order saves rework.
- 1
Reconnect Meta through Business Manager, then add TikTok, Google and the rest.
- 2
Connect media sources: Drive, Dropbox, Frame.io, Canva, SharePoint. No re-uploading from Koast.
- 3
Rebuild copy templates and naming with
{{variable}}syntax, then run Audit Names. - 4
Carry your winners over by plugging their post IDs into the launch flow, so social proof survives.
- 5
Run a real batch in both, launch from AdManage, reality-check it, then cut over. A Meta-only agency usually finishes in one to two weeks.
Questions, answered straight
Is AdManage as advanced as Koast on Meta?
Deeper. Both launch Meta well. AdManage adds Advantage+ and shop catalogs with product sets, Partnership Ads with attribution modes, Dynamic Creative with up to 5 copy variations, pixel, app and offline tracking specs, and post-ID as a field in every launch path. Only Smartly carries more Meta launch depth. Koast covers the core formats and is genuinely fast at them.
Is Koast only for Meta ads?
Yes, today. Koast's own help center says “at this time, we do not integrate with Google, X, Snapchat or TikTok”, and that Google is creative import only. Their stated plan is to master Meta first and expand to platforms such as Google later, with no date given. Koast does multi-account Meta launching, which means several Meta ad accounts, not several platforms. AdManage launches Meta plus TikTok, Google, Snap, Pinterest, AppLovin, Taboola and Reddit.
Does Koast have automation?
Yes, and don't believe pages that say otherwise. Koast runs rules on spend, cost-per-result and purchase ROAS at cadences from every five minutes up to daily, pausing campaigns and adjusting budgets; their docs note the pause action lands at campaign level rather than ad set or ad. The difference is breadth: AdManage's automation also triggers on Drive files and Sheet changes, and its actions create ads, scale winners and write back into your Sheets.
How much does Koast cost?
Koast's homepage currently shows a Growth Plan starting at $199/month billed monthly, and an annual Agency plan at $149/month (a 25% discount) with 10 ad accounts free, unlimited publishing and 5-minute automations, plus a custom Enterprise tier. There's a 5-day free trial on monthly plans only, and Koast doesn't charge a percentage of spend. One practical note: third-party listings still show older $49–$79 entry tiers, so confirm the figure at checkout.
Which is cheaper?
On sticker, for a Meta-only team inside 10 accounts, Koast is cheaper — $199 a month, or $149 a month on annual. We won't pretend otherwise. For a team launching across more than one platform, AdManage's £499 In-house and £999 Agency already bundle eight channels, Sheets, MCP and broader automation, so once you'd otherwise pay for a second tool, AdManage is the lower total cost. Neither of us charges a percentage of spend.
Does AdManage preserve post IDs?
Yes. Post ID and creative ID are first-class fields in every launch path, including per row in Google Sheets across hundreds of ads, so likes, comments and shares carry into new launches. Koast supports existing post IDs too, but its docs say that isn't available inside Launchpad, so you launch those through its Batch (Home) view instead.
Can I switch from Koast easily?
There's no automatic importer, but a Meta-only agency usually finishes the cutover in one to two weeks, including a parallel launch cycle: reconnect accounts and media, rebuild copy templates and naming, carry your winners' post IDs over, then run a real batch in both and cut over. Multi-channel teams take a little longer because there's more to authenticate.
What is Koast?
Koast (koast.ai) is a Meta ads tool for launching and testing creatives in bulk, with AI ad copy and automation features, priced at $199/mo billed monthly or $149/mo on annual. It grew out of AdCopy.ai, the founders' AI copywriting tool, which is why its copy controls are unusually strong. It's Meta-only — which is the main reason teams comparing it with AdManage end up here: same launching job, but AdManage goes deeper on Meta and covers seven more channels.
Who makes Koast, and is it still actively developed?
Koast was co-founded in 2024 by Anthony Mastellone and Lucas Johnson, the team behind AdCopy.ai, and operates from Tampa under Reign Technologies. It ships steadily: Launchpad, Clone Campaign, multi-account launch and campaign launch templates all landed across 2025, an 'Ad Launching 3.0' release went up on Product Hunt in January 2026, and its help docs were still being updated in April 2026. It's a young product, but an active one.
Where can I read Koast reviews?
Mostly on koast.ai itself, for now. Koast has a G2 listing, but no Trustpilot page we could find, and its Product Hunt launches from February 2025 and January 2026 had no written reviews as of mid-2026. That's normal for a product founded in 2024, and the named testimonials on its site read genuine — it just means you're trusting the vendor's wall rather than an audited score. Our suggestion either way: run a real batch through both trials and judge the launcher, not the logos.
Win Meta deeper. Then take it everywhere.
If your launches have grown past one platform, or past what a Meta-only tool was built for, this isn't a close call. Start free, and run a real batch through the launcher.
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