AdManagevsAdnova.aiThe Adnova alternative built to launch on every channel.
Adnova is a Meta-first launcher with a research suite around it. AdManage is the more advanced way to launch on Meta. It takes that same speed to seven more channels.
No card to start · 30-day money-back guarantee.
1,000,000+
ads launched / 30 days
8+1
channels · Adnova: 3
£499/mo
flat, no spend %
AdManage50 ads · one batch · 2.1s
01 · The 60-second verdict
Most buyers start with Meta. That's exactly where we pull ahead.
Adnova is a Meta-first launcher with a research suite around it. AdManage is more advanced on Meta, and it keeps going. Here's the board on the seven things that decide how fast, how cleanly, and how far you ship.
What decides your launch
AdManage
Adnova
- Meta launch depth
Post-ID, flexible & partnership ads
Creative-ID fallback on flexible ads
- Channel coverage
8 channels + Reddit
Meta-first
- Post-launch automation rules
KPI triggers, auto-scale
Launch presets only
- Google Sheets launcher
Marketplace add-on
Import only
- API · Zapier · Make · MCP
Documented + rate limits
Analytics-read API only
- Naming, UTM & audit governance
Templates + Audit Names
Presets
- One flat price, every channel
Flat GBP, 8 channels in
Modular, $20/extra account
AdManage leads all seven. Adnova is a fine place to gather creative. But the moment the job is shipping it, on Meta and beyond, at volume, you've outgrown what its launcher was built for.
What a Meta-only launcher costs you
A separate tool, and a separate bill, for every channel beyond Meta.
Naming and UTMs you fix by hand, launch after launch.
Losers that keep spending overnight, with no rules to catch them.
What you get on AdManage
Meta, TikTok, Google, Snap, Pinterest, Taboola, AppLovin and Reddit, in a single launch.
A real Sheets launcher, naming/UTM governance and post-ID, clean every time.
Rules that pause losers and scale winners on their own, plus API and MCP.
02 · Where it matters most
The most advanced Meta launcher, and it doesn't stop there.
Most of your spend lives on Meta, so this is where “good enough” isn't. AdManage launches every Meta ad type at full fidelity, and Adnova's launcher hits limits ours doesn't.
AdManageEvery Meta format, full fidelity
- Post-ID preservation
- Keep every like, comment and share when you relaunch a winner.
- Flexible & placement ads
- Up to 10 assets across placements, with engagement carried over, not dropped.
- Partnership & Spark ads
- Co-branded creator collabs and organic-post boosts, built in.
- 5 copy variations / ad
- Dynamic creative, carousels, collection, lead-gen and catalog ads.
The Meta detail that matters: Adnova's own docs note that flexible and placement-customized ads fall back to Creative ID, so the social proof you built doesn't carry over. On AdManage, post-ID preservation holds across those formats. On the ads you scale most, that's the difference between starting at zero and starting at 10,000 likes.
03 · How it works
A folder of creatives in. Live ads out. Three moves.
Same flow whether it's 5 ads or 500, one channel or eight.
- 1
Drop creatives in
Straight from Sheets, Drive, Dropbox, Frame.io or your API. No re-uploading.
- 2namingUTMspost-ID
Set the rules once
Lock naming, UTMs and post-ID globally, so every batch comes out clean.
- 3
+4Launch everywhere
One batch to eight channels. Rules then pause losers and scale winners.
04 · And it doesn't stop at Meta
Win Meta first. Then take the same workflow everywhere.
Every channel Adnova's launcher doesn't cover is another tool, another invoice, another workflow to reconcile. With AdManage it's one batch: Meta plus seven more.
8+1
AdManage channels
3
Adnova launcher
AdManage launches to8 + Reddit- Meta
- TikTok
- Google Ads
Pinterest- Snapchat
AppLovin
Taboola
Reddit
- Meta
- TikTok
- AppLovin
- research only
Google, Pinterest, Snapchat, Taboola and Reddit aren't on Adnova's launcher. Snapchat and YouTube sit on its roadmap, not in the product.
05 · Why teams switch
Six things you get here that Adnova doesn't ship.
Your spreadsheet becomes the launch console
A real Workspace add-on: drafts in, ad sets out, column-aware. Not a CSV import.
Set a rule once; stop babysitting losers
KPI triggers pause and scale on their own. 10 rules on In-house, unlimited on Agency.
Script launches, or let Claude do it
Public API, Zapier, Make, Notion and MCP for Claude / Perplexity. Adnova's API reads analytics; it doesn't launch.
Naming & UTMs come out clean, every time
{{variable}} templates plus an Audit Names tool that fixes drift across accounts.
Keep the media stack you already love
Frame.io, Box, Canva, SharePoint, Figma, AIR: connect direct, don't consolidate.
Protect social proof at scale
Full Meta comment monitoring: sentiment, hide, reply, AI responses. TikTok read-only.
06 · See both tools
Both products, side by side.
The real screens, so you see exactly what each tool is and what it's for. (You saw the launchers up top.)
Creative
A library beside the launcher, versus a dedicated review hub.
AdManageLibrary, ready to launch
Adnova's Creative Hub is the deeper place to review and annotate work, and that's a different job than launching. Keep it if that's your bottleneck, and bring AdManage for getting the work live across every channel.
Research
The one place Adnova goes deeper, and we'll happily say so.
Detective tracks competitors' ad spend, media mix and creative over time. Useful if your bottleneck is figuring out what to make.
That's a different job than getting ads live. Pair Detective (or Foreplay, Motion) with AdManage and you've got both halves covered.
07 · Pricing
One flat price. Every channel. No add-on math.
Priced on ad accounts, not a cut of your spend: from a competitive £99 solo to £999 for agencies. Adnova splits its stack into separate bills: a $99/mo launcher plus $20/mo per extra ad account, and research bundles from $119 to $399/mo that cap tracked spend at $250K–$1.5M a month and don't include the launcher.
Essential
Solo£99/mo
One ad account, full Meta launching, Drive + Dropbox. A competitive place to start.
In-house
Most popular£499/mo
For brands and teams. 5 accounts, 8 channels, Sheets, MCP, 10 automation rules, 2,500 AI credits.
Agency
Agencies£999/mo
10 accounts, 8 channels, unlimited automation rules, 5,000 AI credits.
Enterprise
Custom
8 channels, all integrations, MCP, unlimited rules, 10,000 credits.
What the price actually buys you
Solo, starting on Meta
£99/mo for your whole Meta launch, with seven more channels ready the day you need them. No migration later.
Built to scale
In-house, going multi-channel
£499/mo covers 5 accounts, 8 channels, Sheets, automation and MCP on one bill. The Adnova equivalent stacks a $99 launcher, $20 per extra account and a research bundle from $119/mo, sold separately.
One bill, not a stack
Agency, 10 accounts
£999/mo flat for every channel and unlimited automation rules. Your spend scales; your bill doesn't.
Flat at any volume
Even Adnova's own blog calls AdManage the fit for “high-budget teams,” because flat pricing means you don't pay more as volume scales.
08 · Feature by feature
On launch operations, every row is ours.
The capabilities that decide how you ship.
| Capability | Adnova | AdManage |
|---|---|---|
| Launch operations | ||
| Meta bulk launching | Bulk upload | Batch, partnership, catalog, lead-gen |
| Flexible & placement ads, engagement kept | Creative-ID fallback | Post-ID preserved |
| Channels beyond Meta/TikTok/AppLovin | Not on launcher | Google, Pinterest, Snap, Taboola, Reddit |
| Post-launch automation rules | Not the core | Triggers + actions |
| Naming, UTM & audit governance | Presets only | Templates + audit |
| Data & integrations | ||
| Google Sheets add-on | Drive/Dropbox import | Marketplace add-on |
| Public API · Zapier · Make · Notion · MCP | Analytics-read API; no Zapier/Make/MCP | Documented + rate limits |
| Media sources (Frame.io, Box, AIR…) | Drive, Dropbox, Hub | 13+ sources |
| Creative & comments | ||
| Comments intelligence | Not the focus | Meta full; TikTok read-only |
| Pricing & velocity | ||
| Pricing model | $99/mo launcher + $20/account; bundles separate | Flat GBP, no spend % |
| Ad-account & spend limits | 5–25 accounts; $250K–$1.5M/mo spend caps | Flat, no spend cap |
| Public changelog | Featurebase intake | Public blog + changelog |
09 · Proof
Teams that ship at volume already run AdManage.
Over a million ads launched in the last 30 days, next to the friction Adnova buyers flag in their own reviews: 4.1 tacos across 18 AppSumo reviews, and a single Trustpilot review to date.
What AdManage users get
Run by performance marketers at Reading.com, Obvi, Wonderbly, EllaOla and Pure Pet Food, with a public changelog shipping new launch features every month.
Where buyers hit friction
Analytics wasn't included in the lifetime deal even though it said “all future Plus plan updates.”
The Discover section didn't show accurate results, sometimes fewer than 30 ads after filters.
The proof that matters isn't a star rating. It's a multi-channel batch going live in one click. Start AdManage on a real campaign and watch it happen.
10 · Find yourself
Who AdManage is built for
- Launching beyond Meta
- AdManage
- Spreadsheet-driven launches
- AdManage
- Agency, 10+ accounts, 4+ channels
- AdManage
- Scaling test volume fast
- AdManage
- Already using Motion / Foreplay for creative
- AdManage
- Standardising naming & UTMs across a team
- AdManage
A weekend, not a quarter
Switching from Adnova, in order
Move the launch surface; keep whatever you use for research. This order saves rework.
- 1
Rebuild naming with
{{variable}}templates; run "Audit Names" for parity. - 2
Connect accounts, Meta first, then TikTok, Google and the rest.
- 3
Reconnect media: Sheets, Drive, Dropbox, Frame.io, Box.
- 4
Run a 20-ad test batch, check the per-ad report, then scale.
- 5
Set one automation rule that mirrors something you do by hand.
Questions, answered straight
Is AdManage as advanced as Adnova on Meta?
More advanced. AdManage launches every Meta ad type at full fidelity: post-ID preservation, flexible and placement-customized ads, partnership and Spark ads, dynamic creative, carousels, collection, lead-gen and catalog. Adnova's flexible and placement-customized ads fall back to Creative ID, so their engagement doesn't carry over. On the ads you scale most, that's a real gap.
What does AdManage cost?
Flat GBP, priced on ad accounts: £99 Essential (solo), £499 In-house (brands and teams, 5 accounts, 8 channels), £999 Agency (10 accounts). One bill covers every channel, automation and the API, where Adnova sells its launcher separately ($99/mo, plus $20/mo per extra ad account) from research bundles that start at $119/mo. Add channels or accounts and AdManage is the lower total cost.
How much does Adnova cost?
Adnova prices the launcher and the research suite separately. The standalone Ad Launcher is $99/mo billed monthly ($79/mo on annual) for one ad account, plus a flat $20/mo per additional account. The research bundles, Plus at $119, Growth at $249 and Pro at $399 per month, cover Inspirations, Detective, Creative Analytics and Creative Hub with caps of 5, 10 or 25 ad accounts and $250K, $750K or $1.5M in tracked monthly spend, and none of them include the launcher. Creative Hub alone is $39/mo.
Is Adnova only for Meta?
The launcher is Meta-first, with TikTok and AppLovin also supported. Google, Pinterest, Snapchat, Taboola and Reddit aren't on Adnova's launcher; Snapchat and YouTube are roadmap items, not live channels.
Does AdManage replace Adnova's research?
AdManage is a launcher, not a research tool, so pair it with whatever you use for inspiration. AdScan covers competitor discovery; launching, governance and automation are where we're built to win.
Can I run both?
Plenty do: your research tool for inspiration and review, AdManage for cross-channel launching, governance, automation and API/MCP.
Does AdManage preserve Post IDs?
Yes, with recent social-proof fixes. Adnova preserves them for standard image, video and carousel ads, but its placement-customized and flexible ads fall back to Creative ID and lose engagement.
How hard is it to switch?
A day or two: rebuild naming, connect accounts and media, run a 20-ad test, then scale. Keep your research tool rather than switching cold.
What is Adnova used for?
Adnova is a Meta-first ad launcher wrapped in a research suite: bulk upload to Meta (plus TikTok and AppLovin), an Inspirations library of 75M+ ads, a Creative Hub for reviewing assets, and Detective for tracking competitor ads. Teams typically use it to gather and analyze creative; the launcher is the part you outgrow at volume.
Did Adnova have an AppSumo lifetime deal?
Yes, and it's the main source of friction in Adnova's reviews (4.1 tacos across 18 on AppSumo). The deal covered Inspirations, Detective and Drive only; buyers who read 'all future Plus plan updates' expected Analytics to be included and disputed the scope when it wasn't. The ad launcher and Analytics were never part of the lifetime deal.
What is the best Adnova alternative for launching ads?
If launching is the job, AdManage: it's more advanced on Meta (post-ID preserved across flexible and placement-customized ads) and launches the same batch to eight channels Adnova's launcher doesn't cover, from £99/mo flat. Keep Adnova or a research tool for inspiration if that part serves you well.
Your ads, live across every channel, in one batch.
If getting ads live across every channel is your bottleneck, this isn't a close call. Start free, or watch the Sheets workflow run on a real campaign.
30-day money-back guarantee · no card to start
Adnova and Adnova.ai are trademarks of their respective owner.